CWMF | Marketing Leadership & Brand Execution
Kate led the development and execution of integrated marketing efforts at CWMF, supporting brand, product, sales enablement, and tradeshows for a national manufacturer in the asphalt industry. The work shown here represents a cross-section of those efforts — including print and digital advertising, editorial and media features, apparel and promotional design, customer-facing materials, and large-scale experiential marketing.
She provided creative direction, strategic oversight, and hands-on execution across these initiatives, partnering closely with sales, leadership, vendors, and media outlets to ensure consistency, clarity, and follow-through. From early concept and planning through final production and on-site execution, the focus was on aligning brand, message, and execution to support real business goals.
This gallery highlights both the range of work and the cohesive strategy behind it — demonstrating how thoughtful planning, creative leadership, and disciplined execution come together in a complex, real-world environment.
She provided creative direction, strategic oversight, and hands-on execution across these initiatives, partnering closely with sales, leadership, vendors, and media outlets to ensure consistency, clarity, and follow-through. From early concept and planning through final production and on-site execution, the focus was on aligning brand, message, and execution to support real business goals.
This gallery highlights both the range of work and the cohesive strategy behind it — demonstrating how thoughtful planning, creative leadership, and disciplined execution come together in a complex, real-world environment.
